James


Reference #: 22033
Industry: Marketing
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James is a strategy and research consultant with a Master’s degree in User-Centered Product Design. He synthesizes and translates user-centered design research insights into actionable, impactful product and service strategies. He leads cross-disciplinary, analysis-driven projects with a sensitivity to the multiple inputs associated with making strategic business decisions. James works with top agencies and brands to manage research and strategic development programs for clients establishing themselves in new markets, expanding their innovation toolkits through the use of ethnographic research, and realigning with the changing needs of their users. From research plan development to data analysis James consistently uncovers key insights to drive strategic direction. With a background in product design, James understands both product and website usability from a unique perspective. He is available for both fulltime and freelance opportunities.


Description
Exploring new areas of innovation and opportunities to grow the KEF and Celestion brands for Gold Peak Holdings
Simpatico: A multi-user home audio distribution system
Demonstration Project : Fall 2004

Consumers are interested in supporting their existing media experiences, while centralizing their increasing digital music collections. The Simpatico home audio distribution system allows a multi-person household to enjoy different music across the home and reduce redundancies by combining CD, DVD and radio functionality into its components. In addition,
Simpatico is retrofittable and does not require A/V installers or the tearing open of walls unlike current distributed audio systems.
Simpatico offers an intuitive activity based controls, helping to alleviate the overwhelming features and functions that is typical of audio systems. The system includes “smart” features such as auto-detection of new clients and intelligent feedback in the remote to help users navigate the system. Simpatico also addresses the consumer concern of technological
obsolescence by integrating an upgradable wireless card and hard drive into its product architecture.
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