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Sam is a strategic marketing manager with over 10 years of experience. He leads innovative strategies to understand and leverage existing brand equities, and turns them into successful new product launches. The bulk of Sam’s experience has been in high-level marketing, where he has always been responsible for inspiring and managing teams, coordinating multiple arms of marketing campaigns, as well as clearly communicating project objectives and expectations. For numerous top brands, Sam has led the project management on all brand and marketing communication projects, including package design, merchandising, collateral, Web, trade shows, white papers, and advertising, to ensure consistency of brand messaging across all touchpoints. Other responsibilities included consumer research design, secondary research, delivery system and channel feasibility, licensing and co-branding opportunities. Sam is comfortable leading creative teams, as well as liaising with key decision makers.
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