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An accomplished information architect, Bob is passionate about the fields of user experience and universal design. He is well-versed in developing interactive applications and Web sites that meet the needs of users who have technological, situational and physical constraints. For numerous Fortune 100 brands, Bob has been instrumental in identifying key data points, users, objectives and functions, then crafting strategic improvements that meet the client's needs, create online “experiences” that consumers associate with a brand, and follow best practices of design. He creates high-fidelity click-through prototypes, wireframes, process flows and user navigation schemas using Visio. Bob also designs usability testing, and turns analyzed findings into action-oriented recommendations. Bob’s approach to user experience is very pragmatic (“function informs organization”), based on his deep knowledge and ongoing research on the latest trends.
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