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Ervin is a senior-level interactive advertising executive who specializes in developing strategic, multi-media direct response campaigns including lead acquisition and search engine marketing. His experience spans new business development, account management, P&L, and leading diverse teams. Ervin is especially passionate about connecting with his clients, from pitch to project completion; he is equally adept in nurturing relationships between internal groups. At TMP/Monster, Ervin was responsible for recommending the best vehicles to generate leads, then executing media buys, optimizing the budget, and measuring each project’s success (cost per acquisition). Ervin’s impressive client list includes Ford, Caterpillar, Ditech, WellPoint, GMAC, Sprint, DeVry, Midas, Allied Van Lines, Culligan, True Value, American Cancer Society, and Geico. He is a naturally gifted manager, able to strike a balance between daily management and empowerment of his teams to make their own decisions.
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