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Catherine’s excellent skills in copywriting and editing stem from her blended background in working for agencies, publications and corporations. Catherine recently worked on the P&G Canada account at Upshot. Her projects included high-profile “drive-to-Web” campaigns for Procter & Gamble brands such as Cover Girl, Olay, Crest and Scope. One notable project: the “Lookfab Moments” campaign which enabled P&G to market multiple cosmetic brands under one umbrella, “experiential” moniker. At Upshot, Catherine also wrote online quizzes, developed microsite content via CMS and wireframes, e-newsletters, shelf-talkers, brochures, direct mail pieces, taglines and headlines. Her portfolio further includes local shopping guides, sell-sheets, long-form reporting, and the rebranding of BlueShield of California. Catherine is equally at home as a member of a team, or working independently. She is familiar with content management systems, Dreamweaver, InDesign, Illustrator and Photoshop, on the Mac platform.
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