Client: University of Chicago GSB
Project: Environmental brand storytelling
Solution: One of about 12 large wall mural stories on display at the Hyde Park campus.
NOTE: All my project sample files are .pdfs, so I only have a few files (which happen to be the GSB stories) to upload to this site.
Client: University of Chicago GSB
Project: Environmental branding of the new Hyde Park campus
Solution: Researched and wrote branded wall stories of the Nobel Prize Winners in Economics as well as large wall stories of prominent GSB faculty and alumni. I had to understand the science-based research of each individual and create a story that not only described their accomplishments but also conveyed/illuminated the University of Chicago brand personality and values. The goal was to build awareness of who GSB is and what it stands for... and, ultimately, generate pride among the student body and faculty. This project led to a similar environmental storytelling project for the National Opinion Research Center at the University of Chicago.
