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Amanda is a marketing copywriter with 7 years of experience. Amanda's background encompasses brand and product communications, public relations, print and radio advertising, as well as Web site content. As the first Director of Public Relations for Bioelements, Amanda is responsible for creating the overall strategy as well as the copy for monthly updates to the company's four Web sites, monthly B2B sell sheets, quarterly internal newsletters, B2C collateral (promoting skin care knowledge as well as product information), press releases, trade and consumer ads, as well as catalogs of new products. She works closely with editors to explain their brand and product difference, entice spas to sell Bioelements products, and promotes the use of online marketing tools such as blogs to promote the brand in the public eye.
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