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Serge is an associate creative director with 6 years of experience in all forms of print design. Serge thinks strategically about how to create or adapt a brand image to reach a key target audience. He specializes in "above the line" design, and gives life to high-profile promotional campaigns. In his current role, Serge is responsible for coming up with a campaign's approach and overall look & feel, and then guiding his creative team through the design process, as well as presenting and pitching to clients. His portfolio includes print advertising, identity and logo creation, POP, direct mail, collateral, shelf talkers, large scale signage, and trade show graphics. Serge works well in teams of structural engineers, writers, creative directors, and production vendors. His computer skills include Illustrator, Photoshop, Quark, and InDesign. Serge has worked on brands such as Gillette, Procter & Gamble, Miller, Wal-Mart, Dannon, Diageo, State Farm, Rusk, and Holiday Inn.
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