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Laura is a senior-level researcher and moderator, with 17 years of experience in usability testing, qualitative and quantitative research. Laura's goal in any project is to present the voice of a consumer as well as of the client's business, to meet strategic objectives. When assessing a client's site or program, Laura defines the process of how to achieve viable and actionable findings, the users, creates a site map, analyses the objectives, and determines test scenarios. She then guides and oversees the research itself (concept testing, paper through functional prototyping, and online surveys, and presents findings and recommendations to key stakeholders.
Laura has been running her own business successfully for the past 9 years, and has an impressive client list including the financial, healthcare, and insurance industries. Laura is well-versed in internet technologies, and the structures necessary to create effective Web and software pieces.
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