Alex

Alex is a user experience design expert who is passionate about implementing strategy to simplify the interaction between users and technology, and delivering communications which are based upon analytics and brand messaging. At the outset of every project, Alex makes sure to ask: what’s the most important information to be conveyed, and what is the best method for that communication? Alex began her career at Motorola, where she created cell phone screen navigations, icons, and even a font that answered issues of readability, contrast, and cultural meaning. Since then, she has fulfilled freelance and fulltime positions for a variety of companies in California, including a user interface redesign for an e-commerce site to better convey the company’s full range of service solutions, B2B applications for mortgage loan processing, and an intranet redesign. In every project, Alex makes sure that anything which is communicated to the user is delivered consistently, that users are given information quickly without distraction, and that the goals of both the end user and the client are met. Alex is open to long-term freelance and fulltime opportunities in the city and northwest suburbs. She prefers the Mac platform, and is well versed in using Visio and OmniGraphle to create wireframes and interaction flows from business and user requirements.