|
Kim represents a terrific blend of skill sets, from marketing strategy, to color trend forecasting, to hands-on design. As a Marketing Manager, Kim promotes her company as an industry thought leader, and draws upon her passion for and deep knowledge of the relationship between color, branding, generational and cultural trends (Boomers, MySpace, Olympics, elections, etc). Her efforts enable her company to forecast the upcoming hot trends for their clients in the automotive, appliance, and clothing industries (to name a few). Her responsibilities further include developing online webinars, leading industry event workshops, and managing the entire marketing strategy, as well as doing much of the hands-on design work and art directing photo shoots. Kim has additional experience in account management and experiential advertising. In one award-winning campaign, Kim successfully leveraged her client’s brand equities to break through a congested market, and put her client in the forefront of consumers’ minds. Her freelance work includes marketing strategy and event coordination. Kim is looking for a new fulltime position in the city or close suburbs. She is incredibly passionate about branding, consumer messaging, and cultural trends.
|
