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Paul is a senior-level copywriter with 25+ years of experience in print and broadcast advertising. Experienced in working hand-in-hand with designers to develop ads and campaigns. Works well as a member of a team, and always meets a deadline. Familiar in working within FDA and FTC regulations. His hallmark is using keen wit to create a compelling message that speaks to the defined target audience. Portfolio includes television and radio ad scripts, jingles, taglines, trade and consumer print ads, technical writing, promotions, internal communications. Clients for print include Keebler, Parliament, Balan, International Harvester, Anheuser-Busch, Playboy, Rand McNally, and Favorite Brands. Clients for broadcast include Budweiser, First Alert, Amoco, and the American Dairy Association. Paul has a gift for very witty writing!
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