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Jan is a senior-level copywriter with 25 years of corporate communications experience. Her hallmark is taking communications from "doctor-specific" to "consumer-understandable." Able to understand her audience, and what motivates them-consumer, patient, physician, employee. Specializes in researching and writing on medical and technology topics, including technology, treatment and protocol releases. Able to speak in a corporate voice to employees, consumers, and medical professionals. Skilled in secondary research (PubMed, WebMD, government sites), reference checking, adherence to federal regulations, proofing and editing, as well as writing pieces targeted at end-users regarding the efficacy of clients' products (without "selling" the product ). Portfolio includes CME materials (Medical Media, Radiological Society of North America), brochures (Cardinal Health), newsletters, annual reports (CompuServe/H&R Block), product descriptions (Managing Infection Control magazine), patient education (Cardinal Health), and internal/external public relations (McDonalds, IBM, RSNA, BP Amoco, Loyola University Medical Center, MedTronic, IIT).
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