Brochure for McGraw-Hill. The concept behind this Digital Solutions brochure, produced each year, was to use technology to "simplify" things in the classroom. Each 2-page spread, like the one you see here, shows how McGraw-Hill technology can offer unique ways to simplify the way instructors teach and students learn. Developed concept. Wrote copy. Chose photos.
Brochure for McGraw-Hill. The second installment of the Digital Solutions campaign reminds professors that students come to their class with high expectations. Especially when it comes to technology. Throughout this 20 page brochure, professors will find "digital solutions" to these student expectations. Developed concept. Wrote copy. Chose photos.
Essentials of Management Book for McGraw-Hill. The larger version of this book was a best-seller. But some professors struggled to cover its comprehensive content in just one semester. This new brief version keeps everybody happy. Developed concept. Wrote copy. Art directed illustrator.
Promotion for Bally Total Fitness. Some people believe Bally is a place that just offers workout equipment. This postcard tackles that notion by reminding people that Bally has a trained staff that is ready to help members reach their personal goals. Developed concept. Wrote copy.
Brochure for McGraw-Hill. This 20 page brochure includes 2-page interior spreads like this one. Each spread presents a question from professors regarding technology in the classroom. McGraw-Hill technology is then positioned as the "digital solution." Developed concept. Wrote copy. Chose photos.
