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Erin is an accomplished copywriter with B2B and B2C experience from top agencies. Erin's copy has launched new products into the marketplace, redefined a company's mission, motivated employees to sell, described product features and functions, and notified customers of important product offers and promotions. She possesses a knack for branding, translating a brand's key message for the correct audience. As one of two staff copywriters at Bagby, Erin frequently worked with the ECD on high-profile projects for clients such as Sony, Jim Beam, and McDonald's. Sony's campaigns in particular required an intricate blend of evoking emotion and delivering technical information, in a way that was at once aspirational and easy to understand. Her work at Euro Chicago was similar, though more targeted toward direct mail for such clients as Citibank and Sears Corporate Credit.
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