|
Ricardo is an accomplished account executive with experience in all aspects of brand planning and marketing campaign development for apparel, public services, insurance and food & beverage clients. As the daily go-to person for his clients, Ricardo has been responsible for big-picture strategy down to finishing touches for print, TV, radio, out-of-home, product placement, co-branded events, experiential marketing campaigns and promotions. This also includes managing budgets, planning and negotiating media placement, securing usage rights, choosing correct vehicles for appropriate target audiences, and segmentation strategies. Not only does Ricardo work well with key decision makers, he also interacts with outside agencies and creative teams to ensure that projects are done on time, everyone understands the key brand messaging and project goals, and that the overall team energy remains positive.
|
