Gary


Reference #: 20710
Industry: Print
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Gary is a senior-level brand and package designer who has crafted designs for top national and private-label brands. In his roles with Anthem, Federated Foods and LAGA, Gary has built up a portfolio which features such brands as Motorola, Papermate, Brach's, Baker's Secret, Stren, Mott's and Cadbury Schweppes. He has also created brand standards manuals, logos, icons, collateral, and shipping cases. Gary contributes at all levels of brand design projects: initial brainstorming and visual strategy, naming, hand-sketching and mood boards, design concept development, extending designs to dozens of SKU's, art directing photo shoots, and concept presentation. He has thorough knowledge of Illustrator and Photoshop, and is a gifted illustrator of objects, characters, and custom type. Gary is a high-level designer who has an innate understanding of how brands communicate visually. He is equally comfortable doing hands-on design as he is leading creative teams and brainstorming with clients.


Description
Brand Development and Packaging
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