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Lolita is a traditional production manager whose background has grown to encompass more of the upfront strategic and overall analysis of marketing programs successes. She was most recently with a leading advertising agency where she facilitated the launch of advertising campaigns for mostly food-related clients. In this role she would interface with internal account teams to discuss deliverables, then worked with outside vendors to negotiate pricing and develop project estimates. She was responsible for producing these campaigns, then reviewing the overall success and impacts of outcome. She enjoys the upfront analytics, budgetary process, and negotiating with vendors to create cost-effective solutions for clients but her experience also maintains working with blue chip, large-scale clients as well.
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