We’re experts at matching top talent to all kinds of hiring needs. Here’s a closer look at some of the most common digital, creative, and marketing positions – including what they do and what you should look for in an IT or creative job description.
These pros need to keep projects moving so the customer – and the agency — are satisfied. Account Managers in an agency setting typically handle a handful of accounts and serve as the primary point of agency contact for their clients. Their job is to communicate both good and bad news to a client with tact and aplomb, answer questions, and make certain they receive what they asked for as part of their agency contractual agreement. Need to write an Agency Account Manager job description? Learn more about writing an Agency Account Manager creative job description.
An Animation Specialist is sometimes called a Motion Graphics Designer. Sometimes an Animation Specialist is called a Video and Motion Graphics Artist, and it’s true that both roles are very similar. Generally, an Animation Specialist can also just be called the shorter title of Animator. However, all of these roles encompass one specific task: creating a graphic or a 3D model and making it move (there are also 3D Animators too — confused yet?). Learn more about which one you need here.
Whether creating a new style guide, a campaign for an established brand, or a groundbreaking interactive project, Art Directors combine a deep immersion in design principles, an intuitive sense of style, and a full knowledge of markets and technologies to create engaging and unforgettable work. Art Director jobs require a working knowledge of Adobe Create Suite and various coding languages, superb organization and team-building skills, and years of experience in various aspects of the business. Learn more about writing an Art Director creative job description.
The job is all about the minute detail found in software utilities. The Back End Developer is a source code specialist, at the beginning of a customized website design process, and they are crucial to getting your project off the ground. If you surf a website, you will not see the work of this specialist, but you wouldn’t be able to access the website without their work. Learn more about Back End Developer IT job descriptions.
Creative Directors understand client needs, user experience, and available technologies. They organize creative teams to make the hard work of producing blockbuster campaigns look like magic. To perform well, a Creative Director requires proficiency in design softwares, knowledge of the creative vision to develop the right look and feel, and exceptional communication and management skills. Learn more on writing Creative Director job descriptions.
If it’s creative, the Creative Services Manager can handle it. Their job is similar to a Product Manager but the “product” being managed is the creative process itself. The Creative Services Manager role is sometimes called a Creative Services Director, but the duties are the same. Find out what makes this role different from Product Managers and why you might need one here.
Great Copywriters use the power of the word to drive audiences to action. Whether a copywriting job requires an unforgettable concept, a punchy headline, or an email that converts, a Copywriter can translate a brand’s core identity into the right call to action. The best copywriters are also great collaborators because they are, above all, keen listeners. Learn more about writing a Copywriter creative job description.
Community Managers are your online voice to the world. The role requires strong writing and communications skills, social media and public relations experience. The Community Manager manages and leads a company’s front-line communication efforts including strategy, content creation, PR, social communication, analytics, and more. Don’t leave this vital role to an overworked employee from another department. Hire dedicated Community Managers to handle all your social needs today. Learn more about how to write a Community manager IT job description.
A Content Manager, or Content Strategist, is like Bigfoot – you may think they exist but they’re hard to spot. That is probably because combining the concept of a Content Copywriter or Manager with a Strategist role is sort of new. But it makes a lot of sense when you think about it. Here’s what to write in that job description.
Managing the relationship with a customer is one of the most important concerns of any business, no matter its size. The better the relationship with the customer, the more they buy. Today, many businesses manage their customer relationships through the use of software designed specifically to track the contact between customer, business teams, and brand itself. These platforms are called, appropriately, customer relationship management (CRM) software, and the talented people who manage the technology to improve marketing within a company are called CRM Marketing Specialists. Find out what they do.
Data Analysts are all about the numbers. In the same way that an Archeologist sifts through the soil to get to the fossil within, data analysts sift through statistical information to understand its significance to a particular field. The Data Analyst collects data, sorts it into categories, and then interprets it. Their job forms the basis for strategic decisions that affect the world we live in every day. Business and industry leaders look to the data analyst to understand the numbers – and how to use them. Read further on Data Analyst IT job descriptions.
The Digital Asset Manager handles everything related to digital assets, including acquiring, cataloging, and protecting them. This could include MP3 music files, pictures, and on-premise or online files. It could encompass financial data, intellectual property, or marketing materials. It could even include digital files converted to print formats. But the Digital Asset Manager is more than just a big geek overseeing information and data in all its forms. While the role requires sharp analytical skills, it is the crossover skills tied to people and how they interact with digital technologies that are equally important. Learn more.
The title “Digital Marketing Manager” is a new one, although the skills needed to do the job are as old as the internet. That’s because digital marketing managers take charge of a company’s online promotional efforts. If it’s digital, these marketing managers know it, love it, and have mastered it to the nth gigabyte. Here’s how to hire one of these pros!
These professionals do so much more than spotting the latest trends. They help create them! Digital Strategists understand all of the digital touch points that a consumer interacts with every day. They create strategic advertising, communications, and marketing campaigns that use these touch points to their fullest effect, building a brand image across the digital space. Learn more about writing Digital Strategist IT job descriptions.
A great Editor or Proofreader does more than catch grammatical errors – they hear a brand’s voice and keep communication consistent and effective, down to the smallest detail. Editor and Proofreader roles require an exacting eye, the ability to adapt to various house styles, and a written test. Learn more about writing an Editor/Proofreader creative job description.
Last year there were 3.7 billion people worldwide using email as a tool to communicate and by 2021, the number of users will expand to 4.1 billion. The world is filled with emails, and it takes a professional to manage all this activity. Thankfully, there are Email Marketing Managers that enjoy the job. Email Marketing Managers create, implement, track, and analyze email campaigns. Companies use email campaigns to do everything from selling products and services to helping with customer service and sending out subscriber information – and so much more.
Basically, there are all kinds of jobs for Engagement Specialists and really, the only thing that connects all of these roles together, of course, is the term “engagement” in the job title. Whether the audience is a member, a client, or a candidate, the goal of the Engagement Specialist is to engage them in the success of the enterprise. Here are the skills and duties of an Engagement Specialist.
Front End Developers (FED) have a thorough knowledge of programming languages and technology. They take visual design and wireframe files and turn them into living, functioning websites. Developer jobs require close collaboration with creative teams on every aspect of building and launching a website, microsite, or mobile app. They research, develop, and test operating systems-level software. Read further about crafting a Front End Developer IT job description here. Front End Developers are sometimes inner-exchanged with Web Developers.
Art makes you feel something; design makes you do something. A great Graphic Designer combines brand standards, color theory, graphic elements, and typography to make audiences do both. Graphic design jobs require a strong background in design theory, hands-on skills in the latest version of Adobe Creative Suite, and a portfolio that spans various styles and industries. Need to write a graphic designer creative job description? Learn more about Graphic Designer job descriptions.
An Information Architect organizes complex systems of information so that users can find exactly what they’re looking for. Daily tasks in Information Architect jobs can include user research; determining hierarchies of information and content flow; creating PDFs and spreadsheets in Visio, Omnigraffle, and Adobe Illustrator; and delivering taxonomies and wireframes. Read further about crafting an Information Architect IT job description.
Education in all sorts of fields is quickly moving out of the classroom, and Instructional Designers are leading the way. Success in an instructional design job requires unique combinations of skills, from a thorough understanding of design and information architecture to a penchant for explaining abstract concepts in ways that will make sense to a novice. Learn more about writing Instructional Designer IT job descriptions.
Interaction Designers are specialized UX practitioners whose primary focus is on what happens when the end user taps their mobile device, mouse clicks a button or link, or enters data – usually calling for the display to change or move on to another part of the overall task. In addition to process diagrams, task and navigation flows, the Interactive Designer may deliver prototypes and/or Flash content. Read about writing an Interaction Designer IT job description.
A Marketing Analyst sifts through all the data for actionable insight. They help define the trends that shape how we build products and present them to consumers. In fact, a marketing analyst is a quiet presence behind many of the products you see on the web every day. You would do well to have one on your team. Here’s what they do.
Marketing automation is the process of using software to automate customer contact. It can save organizations a ton of time while keeping your brand top of mind even when there are a dozen other competing companies clamoring for the client’s attention.
Automating your company’s marketing efforts is a necessary process for organizational growth. It helps sales reps focus on what is important – selling, not sending a client a follow-up email. It can free up a recruiter’s time, too. Generally, automating a company’s marketing efforts can streamline workflows and extend your reach. Here’s how to search for that perfect professional with an Automation Manager job description.
Marketing Professionals know how to communicate the value of a product, service, or brand to its ideal customers, and can turn a business transaction into a long-term relationship. The best Marketers combine rigorous data-crunching with a deep awareness of human behaviors and responses. Beyond conceptual thinking skills and market research, marketing jobs demand strategy, measurement, testing, and tech-savvy. Read more about how to write a Marketing Professional creative job description.
A Marketing Resource Manager is the traffic cop for promotions. The job entails oversight of marketing projects within a company to help ensure that the work gets done. The role is jack-of-all-trades, requiring the Marketing Resource Manager to figure out what roadblocks are in the way of project completion. This professional within the marketing infrastructure must have the skills to troubleshoot to clear the road. Read more.
A Marketing Technology Manager is, first and foremost, a technologist. Made up of one part IT geek and one part integrated marketing expert, this hybrid professional straddles the fence between both worlds, which today are really one and the same.
The rise of technology has shifted the focus of traditional Marketing Managers to include the embrace of new digital disruptors. This trend has changed marketing forever and has created a host of new roles that embrace traditional marketing tasks but in a digital format. Learn more about this role’s responsibilities and writing a job description here.
Media Planners systematically orchestrates placements of advertising content in any channel that reaches your audience, including television, print, radio, digital, out-of-home, etc. The Media Planner role requires a certain element of creativity, coupled with organizational and research skills. The creative skill-set comes into play as the Media Planner works to develop a media strategy and plan that encompasses the furthest bang for your advertising buck. Read further on crafting Media Planner creative IT job descriptions.
Whether adapting an existing property or bringing a new brand into the mobile space, mobile developers know how to create applications and user experiences that are both simple and engaging. Coding, testing, debugging, documenting, and developing mobile experiences that work across various platforms (phones, tablets, etc.) are all part of increasingly important mobile developer jobs. Learn more about crafting Mobile Developer IT job descriptions.
All the latest numbers point in one direction: our society has moved to “mobile first.” For example, we grab our mobile phones first, instead of a tablet, laptop, or desktop PC/Mac, for surfing the net. Any company that exists in a mobile-first society needs a Mobile Marketing Manager to develop strategies to improve the brand in this fickle, fast-paced digital medium. Learn how to write a compelling job description for this role.
Presentation Specialists (also called Presentation Designers) can take complex information and present it in a visual form, making it easy to comprehend and to act upon. Presentation Specialist jobs require fluency in PowerPoint, Keynote, and the Adobe Creative Suite, and often involve working closely with various stakeholders on tight deadlines. Conceptual thinking skills and intuitive understanding of information architecture are musts. Discover how to write a great Presentation Specialist creative job description.
Product Managers, well, manage products – physical or digital. This means they investigate and research developing new products and organize their distribution to the public. The product can be intangible or tangible including anything you might see at a retail outlet or technology including software and hardware. Find out how to craft a Product Manager creative job description.
Production Artists combine the instincts of a designer and the skills of an engineer, turning concepts into print-ready deliverables and understanding the full production process. Production Artist jobs require immersion in Adobe Creative Suite, a firm knowledge of the latest print and digital standards, and acute attention to detail. Read further on crafting a Production Artist creative job description.
Project Managers are responsible for accomplishing the stated project objectives. Key project management responsibilities include creating clear and attainable project objectives, building the project requirements, and managing the constraints of the project management triangle, which are cost, time, and scope, in order to maintain quality. A good Project Manager acts as project staffers, gathering teams from IT, marketing, distribution, and sales to implement an overarching business goal. Discover how to write a compelling Project Manager creative job description.
Social Media Marketers know what content works on various platforms, from Facebook and Twitter to the latest emerging network. They know how to build a community around a brand, turning curious bystanders into customers and customers into advocates. They are quick to respond to crises and opportunities and can measure their results with the latest tools and metrics. When you take a Social Media Specialist job, you make yourself at home on the cutting edge of communication. Learn more about crafting a Social Media Specialist IT job description.
From keyword-rich copywriting to link building, SEO and SEM specialists know how to balance the needs of search algorithms and end users. Along with copywriting skills and marketing know-how, SEO Specialist jobs require strategic thinking, thorough research, and constant adaptation – what made a search engine happy last year could get a client penalized this year, and an SEO specialist understands know quickly this exciting new world can change. Find out more on writing an SEO Specialist creative job description.
Traffic Coordinators know every aspect of a company’s workflow and production processes and can be trusted to keep things moving under pressure and on tight deadlines. Traffic Coordinator jobs demand organization, attention to detail, adaptability, and, sometimes, a diplomatic touch. Read further on crafting a Traffic Coordinator IT job description.
UI (User Interface) Designers are specialized Graphic Designers concerned overall with how web pages and application screens look, with focus on branding, color, balance, elegance, typography and other purely visual factors. Their skills will be primarily in Photoshop, Fireworks, Illustrator and other graphics programs, while their primary deliverables will be mockups and visual assets like buttons and banners. Need to hire a UI Designer? Learn more about writing a User Interface IT job description.
Usability Analysts (UA) focus primarily on the customer experience as they interact with software, a website, machinery or another product or service. While they primarily exist in the website design world, the role has begin cropping up in many other industries as a way to keep the customer satisfied – and buying more. If your business is trying to make your website, app or other product well known fun and creative, as well as memorable, it might be time to seek the assistance of a Usability Analyst. Learn more about crafting Usability Analyst IT job descriptions.
User Experience (UX) Designers crunch data, organize information, understand human behavior as it relates to their projects, and create interactive experiences that draw people in and keep them coming back. A UX design job may require research, analysis, sitemaps, taxonomies, wireframes, and more. Great UX Designers think so that their users don’t have to. Read further on crafting User Experience Designer IT job descriptions.
User Researchers are trained practitioners who focus solely on the end users of the software or website. They will often survey, observe and interview potential users before the solution is ever created. They evaluate early solution concepts to identify strengths, weaknesses, precedents and potential, and test out these concepts with users throughout the development process. Their deliverables may include personas, heuristic evaluations, card sort exercises, and written reports documenting the planning and results of usability testing. Find out how to create a compelling User Researcher IT job description.
Business Analysts work with the business stakeholders to help determine the definition, usefulness and efficacy of the software solution that is being proposed, created or revised. They usually guide and deliver the business and technical requirements documentation, and often participate in the development of the project’s visual style guide. Learn more about UX Business Analyst IT job descriptions.
Project Managers specializing in UX will coordinate communications, documentation, schedules, budgets, and resources for the project. They should be highly familiar with the UX skillsets and responsibilities described here. They guide the overall development process, and ensure that all of these interdependent tasks are progressing smoothly and efficiently toward the desired outcome. Find out more on writing UX Project Manager creative job descriptions.
UX Architects are UX practitioners who, in addition to the skills described above, serve as strategic advisors providing thought leadership and proposing solutions to business stakeholders. They act as UX team leads and mentors for junior level team members, and often participate in content development and social media activities for their projects. They should also provide proactive UX expertise and evangelism to their project teams. Start writing a UX Architect IT job description.
UX Developers are, theoretically, folks who provide all the skills and activities listed above while still managing and owning the actual coding and development of the site. Usually, when you see this term, you should have a conversation with the client and determine the size and scope of their project, how many individuals are actually needed, and which specific specialized skills will best suit their needs. Learn more about UX Developer IT job descriptions.
Whether creating a live-action video clip or using animation and ActionScript to bring a concept to life, video and motion graphics artists know what works in visual media and why it’s so important to business success. Video Artist jobs require a wide range of film-making skills. Motion Graphics Artists’ jobs may include online games, e-learning projects, Object Oriented Programming, and more. Discover how to craft a compelling Video and Motion Graphics Artist IT job description.
A Visual Designer is a Graphic Designer, and vice versa. Visual Designers worry about things like color balance, brand image and the aesthetics of a design whether it’s on a web site or an app or an ad. Visual Designers probably dream in full color palettes of perfectly designed images – when they’re not busy creating them in real life. Read about writing a Visual Designer creative job description.
We live in a technology-driven digital era. That makes Web Developers incredibly important to companies that want to leave their Internet-savvy customers with the best impression of their business. Web Developers are the HTML code behind the flash. While they may or may not develop the creative design of a site, they absolutely are responsible for writing the code that creates a functioning website. Discover how to craft a Web Developer IT job description.